Hartwick Creative
 

Our Work.

 
 
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consult | DESIGN | DIRECT | PRODUCE | SHOOT

 

Past Projects and Career Themes

The seemingly opposite movements toward globalization and localization are the themes that bring our body of work together.

 
 

CONNECTEDNESS AND THE TRANSFORMATIVE POWER OF TECHNOLOGY

We wrote + directed + shot + co-produced the launch campaign for World Expo 2020, including 24x short films and 500x stills. We filmed stories of technology, connectedness, and sustainability around the world. Many of the stories were based on projects we had already been involved with for several years.

Our campaign for Facebook highlighted its global economic impact on Small and Medium Sized Businesses (SMBs).

VIDEO: Class of 2020 - India

VIDEO: Connected

VIDEO: Balance

VIDEO: 3D Energy

 

TOURISM, TRAVEL and the arts

The global tourism industry is booming! We've shot stills and video campaigns for national tourism boards (Canada Tourism, Abu Dhabi Tourism, Dubai Tourism), airlines (Emirates, Thai Airlines, Lufthansa) and editorial travel stories for Condé Nast, The New York Times, and many other leading publications. 

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VIDEO: Condé Nast x Abu Dhabi Tourism

VIDEO: Condé Nast Traveler x Rocky Mountaineer

SHORT FILM (9mins): Royal Ontario Museum

SHORT FILM (7mins): Christie’s

 

AGRICULTURE AND POPULATION DENSITY

Feeding a growing population while dealing with the growing environmental crisis on our planet is perhaps the most complex set of challenges facing humanity. We have covered this subject from a CSR angle with Nestlé and from a crisis response perspective with the UN World Food Programme.

Our newest personal and commercial projects have looked at leading technology applied to sustainable food systems. The One Acre Project is our proposal for a large scale, global Branded Partnership documentary series on the subject.

 

THE STATUS OF WOMEN

Years of living in the Middle East and South Asia brought this topic into focus. We've collaborated on several projects aimed at providing opportunities for girls, promoting gender equality, and the empowerment of women.

We wrote + directed + shot + produced a manifesto video for Uber/Careem Egypt, Jordan and the UAE, featuring a woman driver with male passengers - a groundbreaking concept in the region. For World Expo 2020, our video series was based on stories of women around the world.

VIDEO: Driving Us Forward / Careem (Uber)

VIDEO: Horses

VIDEO: Salmon Fishing

VIDEO: Into Space

VIDEO: Class of 2020 - UAE

 

EDUCATION AND LEARNING

Connectivity has created a world of opportunities in education, and the potential is life-changing for billions of people.

We have spearheaded education projects across a broad spectrum, from working with a boat school in South Asia to provide solar electricity, to creating a lecture series at Harvard University on Cultures of Protest and the social uprisings of 1968.

VIDEO: The Boat School

VIDEO: The Goat Bank

 

ECONOMY AND INDUSTRY IN THE GULF

The pace and scale of urban transformation and economic growth in the Arabian Gulf has changed the world's geo-political power structure. 

During our many years based in Dubai, we witnessed the transformation of a local culture and landscape as the city became a symbol of wealth and grew from approximately 500k to nearly 3 million inhabitants. Our assignments took us throughout the Middle East, from Saudi to Yemen to Syria and beyond, allowing us to gain insight on a rapidly changing region.

 

TRANSNATIONAL ORGANIZED CRIME

Transnational organized crime networks are ever more powerful and sophisticated global enterprises. We worked with The New York Times on the movement of contraband across the Straight of Hormuz, and with Legatum on a comprehensive report on human trafficking in India. A longterm personal project on the trafficking of Philippine domestic workers in Dubai led to interviews with the BBC and CBC.

 

CLIMATE CHANGE IN TEMPERATE FORESTS

Our forests face significant challenges due to climate change, industry, and fire suppression. The long life cycle of evergreens makes it difficult for them to adapt to a rapidly changing environment. We've worked on the front line of the wildlfire crisis in western Canada, creating photostories and gathering reports to document change from a grassroots level.

 

TECHNOLOGY AND INDUSTRY

Population growth and urban migration have placed immense strain on urban systems and created a need for constant improvement and implementation of new technology. Our work with General Electric (GE) has taken us to Africa, the Middle East, and Turkey to document multiple business streams - Aviation, Renewable Energy, Power, Healthcare, Lighting, and Transportation.

As part of our work with Expo 2020, we told the story of breakthrough container farming technology and looked at the global shipping industry through one of the world’s largest cargo ships, loading up at Dubai port heading out to sea in the Arabian Gulf.